Shoba has more than 32 years of experience in strategic communication and has established moving lines, a total solutions hub for communication. With knowledge gained and years of experience of having worked mainly in the development sector, Moving Lines is all about understanding people and understanding issues. Taking over 32 years of experience from Macmillan, Sahitya Akademi, Institute for Socio-economic Change and Books for Change, she is well equipped to handle 360 degrees of services in its field.